Michael Arrieta
Expert consultant uncovering growth opportunities for enterprise B2B/B2C clients around the world.
Michael turns search data into actionable insights
Michael works at the intersection of demand generation, technical SEO, information architecture, content strategy, and analytics.
He aligns inbound channels with optimized user-experiences for maximum business impact. providing teams with the data they need make decisions aligned with business goals.
“Michael aligned search with our marketing strategy, helping us bridge content programs, paid media, and UX into a unified experience. . .“
Leadership in enterprise Search, SEO & AEO
Michael has helps in-house and agency teams recover from high-risk migrations, rebuild visibility after rebrands, and standardize technical SEO processes across enterprise websites.
Selected Projects:
30-day visibility recovery international travel company site redesign migration →
Fortune 500 demand re-capture. 577 to 3,088 non-branded keywords post rebrand →
Current Projects
Michael is currently building and publishing SEO tools for free over on strandfish.com.