Michael Arrieta
Technical SEO & AI Search Strategist
I assist organizations in overcoming technical challenges in Search, provide support for critical business decisions, and the data that links effort to growth.
Proven Leadership
Content Tactics → Measurable Gains in Q1 2025
With the search environment increasingly influenced AI Overviews and paid competition, content cannot rely on surface-level refreshes alone.
Travel Site Redesign Remediation
How a former client’s in-house site redesign broke their profitability, and the plan that restored revenue and earned future business.
Fortune 500 Business Transformation
How technical & off-site tactics revived brand equity a year after the fact.
Strandfish Project
As a search strategist, I build custom, high-performance SEO utilities to automate data extraction and technical auditing.
You can find my open-access SEO tools at Strandfish.com.
Always completely free and built for the data-driven strategist.
Endorsements
“Michael aligned search with our marketing strategy, helping us bridge content programs, paid media, and UX into a unified experience. He collaborated closely with our teams to develop data-driven editorial plans, optimized landing pages for both visibility and conversion, and aligned paid and organic campaigns to maximize ROI. His technical expertise and strategic insight made him an essential partner in delivering measurable growth across our key digital initiatives”
– Lisa Hill, Senior Talent Acquisition Advisor (Private Wealth), CIBC
“I always appreciated Mike’s commitment to excellence in SEO, which is one of our agency’s core values. He was a voracious learner, constantly seeking out the latest trends and best practices. More importantly, he knew how to apply that knowledge to drive significant and measurable success for our clients. He was a pleasure to work with and his expertise was invaluable.”
– Jen Leong, Account Strategist, Improve & Grow, LLC
“Working with Mike was a fantastic experience. He delivered a SEO strategy audit for my company’s website to help us identify areas of improvement for our digital presence. I really appreciated that in addition to a trove of data I could explore on my own, his report included actionable recommendations and highlighted areas to prioritize for maximum impact. Mike understands how website engagement fits into a larger business strategy, and it makes him an invaluable partner.”
– Kathryn DiGiacomo, Marketing Manager, Wall Street Technology Association (WSTA)
References and recommendations available upon request.