Technical SEO Strategist

Seasoned digital marketing professional with 10 years of experience, specializing in the technical aspect of holistic SEO. My background in coding is a strategic problem solving asset for teams, having a technical SEO strategy focus since 2018. Expert in technical SEO, data-driven decision making, intent-informed content optimization. Passionate about data-led insight discovery that guides how businesses can improve organic search strategies. elevating brand visibility, enhancing user engagement through cohesive digital ecosystem design, and driving measurable business growth.

Case Studies

Experience

SmartBug Media

_{^{Technical SEO Consultant | Enterprise SEO, Demand Generation & AEO | August 2025 – Present}}

Technical SEO and AEO consultant for complex enterprise and growth-focused accounts. I support high-impact search and demand generation challenges that require deeper technical investigation, structured data strategy, migration planning, search experience optimization, and stakeholder-facing analysis.

• Design, pitch, and lead technical SEO plans for international and domestic U.S. enterprise accounts across healthcare, finance, travel, and tech verticals.
• Ideate and standardize custom tactics for HubSpot CRM improve semantic fidelity, entity mapping, and data management practices needed for brand visibility in the modern Search experience.
• Share news, distribute SEO tools, assets, and strategic insights to the SEO team.
• Support decision making for stakeholders through data-driven storytelling & technical SEO findings that connect cross-functional efforts to business goals.
• Conduct technical, content, competitor and link audits for enterprise clients.
• Leading client-facing reporting on data-driven demand generation opportunities across channels.
• Audit and consult new websites, migrations, and rebranding efforts, guiding web design and development teams for industry-specific AI‑readiness practices.
• Provide measurement and reporting practices that connect SEO insights to business goals.

JPL Integrated Communications | Harrisburg, PA

_{^{SEO Strategist | May 2024 – August 2025}}

• Align integrated marketing efforts to support business goals for national B2B and B2C clients in Parents/Family, Higher Ed, Healthcare, and Tech.
• Create actionable insights from data analysis, delivering recommendations that prioritize winnable growth opportunities.
• Serve as internal SEO subject matter expert, collaborating with Paid Search, Development, and Content teams.
• Execute technical SEO audits; consult with developers to integrate evolving best practices.
• Present insights through visual storytelling that builds stakeholder buy-in and strengthens client relationships.

“Michael aligned search with our marketing strategy, helping us bridge content programs, paid media, and UX into a unified experience.” read the full testimonial

Improve & Grow, LLC | Lancaster, PA

SEO Manager | March 2023 – May 2024

• Led and mentored a team of SEO specialists, standardizing processes and raising client performance across industries.
• Developered a structured data offering for enterprise accounts, driving +33% visibility gains in search impressions for tourism clients.
• Organized “Lunch & Learn” training sessions to expand SEO expertise and knowledge across teams.
• Drove integrated strategies that blended technical SEO, UX, and content optimization for measurable growth.
• Ensured smooth communication and coordination across teams and client stakeholders.
• Conceived, implemented, and refined SEO strategies for all clients.

“He knew how to drive significant and measurable success for our clients.” read the full testimonial

Senior SEO Specialist | August 2021 – 2023

• Delivered end-to-end SEO programs for clients, including audits, on-page optimization, off-site strategy, and content alignment.
• Conducted competitive and content gap analyses to improve positioning and uncover growth opportunities.
• Mentored junior SEO specialists, accelerating skill development and boosting team capacity.
• Designed JavaScript templates to streamline site migrations with 10K+ URLs, ensuring total redirect coverage.
• Boosted visibility and conversions for eCommerce, tourism, and local B2C clients by aligning search insights with business strategy.

“Mike understands how website engagement fits into a larger business strategy.” read the full testimonial

Triscari Video Web Marketing | Camp Hill, PA

SEO Strategist | January 2020 – October 2020

• Managed SEM, optimizing internal campaigns to drive agency awareness and sales.
• Built landing page experiences that lead to an increased local brand visibility and net new accounts.
• Designed surveys and polls to support data-driven marketing.
• Nurtured client growth by pitching clients and securing account growth.

Trinity Solar | Wall Township, NJ

Digital Marketing Lead | August 2016 – October 2019

• Directed & monetized organic demand generation for one of New Jersey’s top revenue generating companies in 2017.
• Led organic search visibility initiatives by guiding content programs with user experience data.
• Hand-on coding for lead-capture funnels, creating secure web-to-CRM (Hubspot and Salesforce) via PHP.
• Supported site migration, mapping content, writing redirects.
• Led internal initiative to standardize CWV optimization; cross-browser, device, and OS compatibility testing to ensure consistent performance across platforms.
• Championed inbound content strategy, driving targeted lead generation and customer engagement.
• Managed digital advertising budgets and SEO campaigns, balancing acquisition with cost efficiency.
• Supervised freelance content creators and sustained key B2B relationships.
• Lead technical support & primary project manager for rolling out Trinity Solar’s non-profit Stewardship Program.

Education

Bachelor of Arts, Communications
William Paterson University of New Jersey | Wayne, NJ | May 2015

Associate of Arts, Media Studies
Brookdale Community College | Lincroft, NJ | May 2011

Certifications

Google Analytics Certification – Google – 2024

Advanced SEO Certification – LinkedIn – 2023

Merkle | Cardinal Path: Google Analytics 4 Training Series, Summer Cohort – 2024

Affiliations

Kappa Delta Rho, Omicron Beta – 2011

Student Newspaper – The Beacon, William Paterson University of New Jersey 2011-2012

Awards

Cheers for Peers & Client Kudos – JPL, 2025

Rookie of the Year (finalist) – JPL, 2024

William Paterson University of New Jersey – Dean’s List, 2011-2015

Kind Words, and Testimonials